Look Development Artist
Candy.jpg

Candy Crush Marketing Candies

Role: CG Supervisor / Look Development Lead / Surfacing Artist

Me and Seung Sung were tasked to create the official candies for that would be used for all King’s marketing purposes. It has been used in thousands of videos reaching all King’s 220 million user base in various video and static outputs. I was the Look Development Lead and Supervised the texturing/sculpt/shading and I did some candies myself.

blue_yellow_candies_v003.jpg
 Here we presented different levels of detail for approval

Here we presented different levels of detail for approval

candy_lineup_v04.jpg
colorBomb_closeup_v007.jpg

Color bomb explosion

I created this colorbomb explosion to be utilized in various video output. It is now one of the Performance Marketing Department in London’s top performing asset

orangeCandy_v017.jpg
redCandy_lp_v001.jpg
striped_lineup_closeup_v001.png
striped_purpleCandy_closeup_v002.png
striped_redCandy_closeup_v004.png
yellowCandy_007.jpg

King Emoji Campaign 2017

The candies were used for our collaboration with the launch of Sony Animation’s Emoji Movie