Candy Crush Marketing Candies
Role: CG Supervisor / Look Development Lead / Surfacing Artist
Me and Seung Sung were tasked to create the official candies for that would be used for all King’s marketing purposes. It has been used in thousands of videos reaching all King’s 220 million user base in various video and static outputs. I was the Look Development Lead and Supervised the texturing/sculpt/shading and I did some candies myself.
Here we presented different levels of detail for approval
Color bomb explosion
I created this colorbomb explosion to be utilized in various video output. It is now one of the Performance Marketing Department in London’s top performing asset
King Emoji Campaign 2017
The candies were used for our collaboration with the launch of Sony Animation’s Emoji Movie